Samsung is rumored to be getting ready to release the Galaxy S5 Prime, a more premium version of its flagship smartphone and now, a new report claims HTC will counter with the M8 Prime.

In the months leading up to the release of the Samsung Galaxy S5, there were multiple rumors that claimed Samsung was going to take a similar approach as Apple did when it launched its iPhone 5s and iPhone 5c. The Samsung smartphones were expected to be called the Galaxy S5 'Standard', which was said to be constructed out of plastic and ship with a 1920 x 1080 Full HD Super AMOLED display, while the Galaxy S5 Prime was said to have a premium metal body and a 2560 x 1440 Ultra HD Super AMOLED display.

When Samsung announced the Galaxy S5 at Mobile World Congress in February, the company only launched one smartphone and it matched the rumored Galaxy S5 Standard's specs completely. This did not put the rumors of a Galaxy S5 Prime to rest and a device with the model number SM-G906S appeared in online benchmarks and its display matched the Galaxy S5 Prime's rumored 2560 x 1440.

LG will beat Samsung to the punch when it announces its 2560 x 1440 equipped G3 in May and now HTC is also reportedly getting ready to put the pressure on Samsung now that a new report claims HTC is planning an HTC One M8 Prime. The always-reliable evleaks posted the following message on Twitter:

"Forget the Ace. What y'all are really waiting for is codenamed M8 Prime."

The tipster didn't provide any other details on the HTC One M8 Prime, but that will surely change as the weeks go on.  The Ace mentioned in the tweet is believed to be a plastic version of the HTC One M8 and will reportedly have identical specs to the current Samsung Galaxy S5 but cost less.

There's no telling what HTC might have planned for the HTC One M8 Prime, since it already uses premium materials and high-end specs in the HTC One M8. Could we possibly see a 2560 x 1440 display and fingerprint scanner to really put the pressure on Samsung? Stay tuned.

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