Here it is, the brand spanking new Moto X, hot off the press. Motorola has deemed its new flagship smartphone the Moto X Style, because, well, it's a good-looking handset. That, in and of itself, isn't all too big a change from the last time out -- and in fact, at first glance, the handset looks an awful lot like its successful predecessor.

Take a closer look, however, and you'll pick up on one of the key distinctions -- a bigger display. This time out, the Moto's rocking a a 5.7-inch Quad HD display - that's a resolution of a whopping 1140 x 2560 at 520 PPI. And, not surprisingly, it's a stunner.

Impressively, Motorola's managed to pack a massive screen into a reasonable-sized frame. In spite of measuring in a full 0.2-inches larger than Apple's biggest model, the iPhone 6 Plus, the phone doesn't feel particularly unwiedly, owing perhaps somewhat to the Motorola's dedication to the curved back, which fits comfortable in the user's hand.

Speaking of backs, the new Moto X has plenty to choose from, once again giving users the freedom of choice courtesy of MotoMaker. The one we happened upon in the New York City showroom was the much loved wood backing, an eye catching choice we'd likely choose for ourselves -- though the leather backing was a looker, too.

At the top of the back is a metallic strip sporting the new 21-megapixel camera, marking Motorola's new newfound dedication to image quality. There's a lot more to the sensor than mere megapixels, and we can't wait to take the thing for a test drive.

The unit on display is the Pure Edition, which will be available here in the States. That means, among other things, that the unlocked handset will work with all major carriers with the simple swap of a SIM. It also means that the version of Android is pretty close to stock -- in this case, 5.1.1. Lollipop.

It's a smooth experience throughout, thanks to the lack of skin and the 1.8GHz hexacore Snapdragon 808 processor inside. Also under the hood is a 3000 mAh battery with turbocharging, which promises up to 10 hours of battery life with a 15 minute charge. Impressive, though, naturally, we weren't able to put it through its paces quite yet. But stayed tuned.

The Moto X style is set to arrive in September for an extremely reasonable $399.

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