Gif fans are certainly aware of the gif search engine Giphy. Giphy has just announced a new app called Giphy Cam, which allows users to create gifs of their own that can be shared on social media or sent to friends.

The app basically uses the device's camera, and after the gifs have been created, users have the option of uploading them to social media networks such as Instagram, Twitter or Pinterest. Gifs can also be saved to the user's camera roll.

"Giphy has always wanted to solve the problem of finding gifs online and making it easy to share them anywhere, which is clear from our work with messenger apps and communications platforms," said Julie Logan, Queen Glitter Bomb at Giphy, in an interview with TechCrunch. "The next natural step was focusing on creation. Now that people can find great gifs, we want them to be able to create their own moments and share those, too."

Users can also add layers to their creations, adding fun effects and filters. As an example, using a super pixelated filter can give a gif a grainy look. There are also black and white filters.

Unlike some other media creation tools, users will not find a news feed or anything like that inside the app. There is also no way to "follow" or "like" friends. It's not geared toward being a social media network, but rather at being a tool to create gifs.

The app also offers support for multiple platforms. While when the gifs are being sent via iMessage or Twitter, they will keep their .gif file type, and when they are shared via a network such as Instagram, which doesn't support gifs, they will be converted to a looping video.

Giphy itself first launched back in 2013 and has since become one of the best-known places to search for gifs. In January of this year, it was able to raise a whopping $17 million in a funding round, with a valuation of $80 million. Not only that, but the company has also integrated into other social media networks.

Via: TechCrunch

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