Facebook just added a bit more motion to promotion.

The social network has started to allow businesses to post GIFs in ads and Page posts, according to TechCrunch. BuzzFeed, Wendy's and Coca-Cola's Brazilian brand Guarana Kuat are the first companies to use GIFs on their Pages. The GIFs appear in Page posts just as photos and videos already do.

Companies can also place GIFs in the "Boosted" Page post ads that fill users' News Feeds. Facebook is not yet enabling GIFs to be placed in the sidebar ads to the right of the News Feed, according to TechCrunch.

Facebook initially supported GIFs in user posts beginning in May, but they were still not allowed to be included in posts in Facebook Pages at that time. Some thought that change was going to come when the social network introduced auto-play videos in late 2013.

Facebook told TechCrunch that after testing GIFs in posts and ads "for a small percentage of Facebook Pages," it will see how users react to the update before rolling it out more widely.

Via: The Next Web

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