Amazon has launched a new video showing people being amazed at something that appears to have a unique operation. One particular person in the video calls it intuitive, and from their posture, we believe this device is a smartphone.

Several folks in the videos moved their heads and bodies in-front of something that appears to be tracking their motion. We believe this device has some form of 3D motion sensor thing going on, since Amazon has been rumored in the past to be working on a smartphone that allows objects to appear in 3D without the need for glasses.

"Join Amazon's founder Jeff Bezos for our launch event," the company said on Twitter.

The event is set for June 18 in Seattle, and if it is indeed a smartphone, then Apple and Google should be worried about Amazon's new push into mobile. The company began its journey with the Kindle Fire, a tablet that has turned out to be a runaway success for Amazon, and has also spun multiple versions.

With a smartphone, Amazon could compete on the same level with Apple, but first the retail company would have to give consumers a reason why they should choose an Amazon smartphone over one that is powered by iOS or Android.

Chances are, this Amazon smartphone will be powered by the same forked version of Android that is found inside the Kindle Fire devices.

If Amazon does launch a smartphone, it would amass to a risky move, as the company has a thin profit margin, and any mistake in the smartphone space could more than likely cause for loss in profits for quite some time. Amazon entered the tablet market quite early and was able to secure a piece of the pie, but the same might not apply for the smartphone market.

The company is late; it will need apps for its device to better compete with Google and Apple. The biggest example of how difficult it will be for Amazon lies in Windows Phone's struggle to get a strong and meaningful footing in the market.

It'll be interesting to see what Amazon brings to the table, and we'll be right here with the latest information come June 18.

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