This little, bright pink thing is the E-ZY SOS Watch, a new wearable from Haier. There's none of the excitement of the smartwatch world here – it's just a simple device with built-in GPS to help parents track their kids via an Android or iOS app.

Parents can set a safe zone for their youngins, while the kids can hit the bright red SOS button to communicate with an adult in their life as part of an emergency. The device uses the company's SOS service, an emergency communication system Haier has yet to detail.

There will also be classy metal and leather versions aimed at seniors.

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