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Kellogg’s Nutri-Grain Cereal Now Comes With A Cardboard VR Viewer For Consumers In New Zealand

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We all remember that time back in childhood when we would get excited to find the prize inside our favorite cereal boxes. And now Kellogg's is bringing out the (big) kid in consumers with prizes that can be enjoyed using smartphones.

Customers who pick up a box of Kellogg's Nutri-Grain cereal in New Zealand will get to build their very own DIY virtual reality goggles — needing only scissors, a butter knife and tape to assemble the cardboard model. But they'll have to eat their breakfast before assembling the headset. The goggles are constructed from the cereal box itself, with the inside of the cardboard providing the lines and shapes.

Simply cut, fold and tape the parts together, placing the lens piece into the headset last. The user then downloads the official app called Nutri-Grain BOLT and places their smartphone into the headset to get a 360-degree VR experience. The assembly directions are included in both the app as well as in the YouTube video displayed below.

The free app is available for iOS and Android devices, and can be used with iPhone 4, 5 and 6 devices as well as the Samsung Galaxy S3, S4 and S5.

The specially marked Nutri-Grain boxes feature a QR code that must be scanned in order to unlock the experience. There are three different packs that offer three difference experiences: a mountain bike track, a wing suit experience, and downhill longboarding.

Those in New Zealand now have another reason to make sure to eat their breakfast in the morning. See how you can build your own VR headset using the cereal box in the instructional video below.

Via: The Verge

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