If you somehow haven't heard by now, Oct. 21, 2015, is the day Doc Brown (Christopher Lloyd), Marty McFly (Michael J. Fox) and his girlfriend Jennifer Parker (Elisabeth Shue) traveled forward in time to in the 1989 movie Back to the Future Part II. So of course that upcoming date has been deemed Back to the Future Day IRL.

The world has already been prepping for the big day with special tributes to the movie franchise, from a limited edition Pepsi Perfect bottle to Fox and Lloyd reuniting for a Toyota commercial to the Chicago Cubs vying for a spot in the 2015 World Series. OK, that last one isn't actually taking place because of Back to the Future Day (probably), but Lyft has now entered into the promotional ring by announcing Monday that it will be offering free rides in DeLoreans in New York on Wednesday.

That's right. If you'll be in Manhattan on Wednesday, you can hop in one of these classic cars forever immortalized in the Back to the Future trilogy and pretend you're just as cool as Marty for up to 20 minutes.

To request a ride, just navigate to the special "McFly Mode" section in the Lyft app from 11 a.m. to 5 p.m. on Wednesday to request a ride for a chance to cruise in a DeLorean. However, with all of that New York traffic, it seems unlikely that your ride will hit anywhere close to 88 mph because the city's speed limit has been 25 miles per hour for about a year now.

This promotion is a part of Verizon Wireless' "#WhyNotWednesday" campaign, which promises "something new" and "something awesome" every Wednesday from the company. However, you can't help but think of another company in regards to this promotion: Uber. The rival ride-hailing app offered DeLorean rides in partnership with General Electric in 2013, and it also offered rides in vehicles inspired by the world of Mad Max earlier this year. But now that Lyft is offering this Back to the Future Day promotion in the near future, you at least don't have to go back to the past to get your DeLorean fix.

Via: The Verge