Articles by Vedran Rasic

The AI‑Accelerated Waterfall Data Enrichment: A Pragmatic Playbook for Large‑Account Research

Traditional enrichment vendors tackle isolated fragments: firmographics from ZoomInfo, technographics from BuiltWith, intent surges from Bombora, and maybe a paid LinkedIn Sales Navigator seat for human scouring. Even stitched together, these streams rarely exceed 60 % verified coverage of the true buying committee.