Facebook is giving users more control and context over posts they see across the site. It’s also giving them improved transparency over which advertisers are targeting them and why.
Apps/Software April 1, 2019
Facebook needs another revenue stream to maintain its growth as much as possible. As such, ads on search results and Marketplace might be standard going forward.
Internet December 12, 2018
Those 18 years of age will no longer see ads for gun accessories on Facebook, the company has confirmed. The new policy comes amid a more intense discussion on gun control following several recent school shootings in the country.
Internet June 18, 2018
Between 2015 and 2017, Russian trolls purchased 3,400 Facebook ads to influence the election. The trolls often posed as supporters of different interest groups and posted fake status updates.
Internet May 10, 2018
You won’t see ads on Facebook’s online dating service, the company confirms. That’s probably a wise move for a company that’s embroiled in one of the worst data scandals in history.
Apps/Software May 7, 2018
Expect to see pre-roll ads in more parts of Facebook than before. The company is starting to roll them out more broadly following successful trials, and perhaps they’ll soon become a staple of the Facebook experience.
Internet April 21, 2018
Facebook has unveiled an unconventional way of preventing fraudulent foreign advertisers from easily purchasing election ads. The company is going to send them postcards containing special codes to prove they’re in the United States.
Internet February 19, 2018
Cryptocurrency companies will no longer be able to advertise on Facebook. The company has just banned all ads pertaining to bitcoin, ICOs, and others, though the move isn’t permanent.
Internet January 31, 2018
Facebook has announced that it’s going to test pre-roll ads in videos inside its Watch hub next year. Newsfeed algorithm changes are also underway, which will apparently lead to users seeing more videos they actually want to watch.
Internet December 15, 2017
The traditional Facebook news feed is a trail mix of ads, posts by friends, and promoted content, and that can sometimes get chaotic. That might change soon, though, as the site experiments splitting the news feed into two.
Internet October 24, 2017
Facebook has reportedly given special counsel Robert Mueller more information about Russian ad spending on its network during the 2016 presidential election. This is the latest development in the investigation of President Donald Trump’s alleged ties to Russia.
Internet September 16, 2017
Facebook has confirmed that a Russian group purchased $100,000 worth of advertisements during the 2016 U.S. election. Those ads reportedly aimed to divide and polarize people with differing political beliefs.
Internet September 7, 2017
Facebook has launched another attack on its fight against fake news. This time, it will ban pages that share fake news from buying ads but will give back ad privileges if they stop sharing such news.
Internet August 29, 2017
A recent report sparked serious questions regarding Facebook's ethics, revealing research to target emotionally vulnerable users. Facebook now admits to the research, but says it never targeted users based on their emotional state.
Internet May 2, 2017
Facebook has announced new measures to regain advertisers' trust, including a Media Rating Council audit. The company also pledges greater transparency, accountability, and new choices for marketers.
Business Tech February 11, 2017
To provide video publishers with revenue for their content, Facebook may soon start testing a new mid-roll ad format that lets creators put clips in the middle of their videos after the 20-second mark.
Internet January 10, 2017
Facebook has admitted there were errors in the ad metrics provided to its advertisers. It has now addressed such bugs and glitches, and plans to continue doing so in the background.
Internet November 17, 2016
Facebook's Ethnic Affinity Marketing solution has raised some uncomfortable concerns recently, but the company pledges to make things right. Facebook will no longer allow advertisers to post discriminatory ads and will add extra measures to ensure inclusion.
Internet November 11, 2016
Facebook's ad platform is said to be discriminatory because of the options provided to ad buyers that exclude groups with specific ethnic affinities. The tech company argues that this is called multicultural marketing, a common practice in the ad industry.
Internet November 8, 2016
Facebook recently hit the milestone of 4 million active advertisers, and the social network’s chief operating officer, Sheryl Sandberg explained why mobile is the medium for the ads of the future.
Business Tech October 3, 2016
P&G, the world's biggest ad spender, will veer away from using targeted ads on Facebook after realizing the strategy 'went too narrow' but didn't prove effective. Facebook will, however, continue to deliver ad content to its users as it bypasses ad blockers on desktop.
Business Tech August 9, 2016
Facebook announced that marketers will have a sweet time by using Audience Network, as the platform now supports video ads. Advertisers will be able to significantly increase their reach with the new feature, which also hits desktop systems.
Apps/Software May 18, 2016
Facebook will now let verified Pages share branded content, but only if they properly tag the third party's account and adhere to its new policy.
Internet April 11, 2016
Facebook advertisers will send their message across more easily on the social media platform. Video ads will get automated captions, so users will pay more attention to the commercials in their feed.
Internet February 11, 2016
Facebook updated its advertising features in an effort to address marketers’ concerns on the social media site’s handling of ads, particularly in the way video ads are being charged.
Internet September 18, 2015
Facebook revises its revenue sharing setup and is set to offer a so-called 'revenue split,' where 55 percent of ad revenue will go directly to video creators.
Business July 2, 2015
Here is what Facebook plans to discuss as part of its strategy to woo developers and make more money.
Internet March 25, 2015
Snapchat will soon roll out ads on its Stories feature. The popular self-destructing photo and video app may be the next big market for advertising, as a reported 700 million users send self-destructing snaps.
Internet Culture October 10, 2014
Facebook rolls out a new ad platform that lets the social network track more information about its users’ activities, even when they are offline.
Internet September 30, 2014
Facebook wants more ads to get seen by its users, so it asks users to state their reasons for hiding ads.
Business Tech September 12, 2014
Facebook rolls out a new analytics tool that lets advertisers know just what users did on Facebook using different devices.
Business Tech August 16, 2014
Advertising in Facebook is the company’s number one source of revenue. Currently, there are 1.5 million small businesses that advertise on the site, relying on image ads and page promotions.
Business August 8, 2014