Google is already able to track different habits as it relates to online activity. Its newest feature, though, will allow advertisers to see if online campaigns lead to offline sales.
Google May 24, 2017
Google wants to bridge the gap between digital and physical worlds by tracking people's offline shopping sprees as well. The company will pair online ad clicks with physical retail store purchases to give advertisers better insight.
Internet May 24, 2017
AT&T and Verizon have decided to remove their ads from YouTube over videos promoting hateful speech and terrorism. Google pledged to give advertisers more control over ad placement, but apparently it didn't move fast enough.
Internet March 23, 2017
Facebook has announced new measures to regain advertisers' trust, including a Media Rating Council audit. The company also pledges greater transparency, accountability, and new choices for marketers.
Business Tech February 11, 2017
Adblock Plus labeled Facebook's move to dismiss ad blockers on the desktop version of the social network as 'anti-user.' The company has now announced a workaround to the technology with a new filter.
Apps/Software August 11, 2016
Facebook recently announced that it will start showing ads to non-users across the Web. Learn how the new move is done and changes are applied on the Facebook Audience Network.
Business Tech May 27, 2016
An increasing number of publishers have begun blocking readers who use ad-blockers, including Forbes, GQ, City AM, the Washington Post, the Daily Telegraph and Bild.
Internet May 9, 2016
Instagram recently rolled out a treat for advertisers in the form of Carousel Video Ads. Marketers will use the new tool to increase users' engagement by synergizing photos and videos in their ads.
Apps/Software May 4, 2016
Teens in the United States were more likely to vape, researchers say. Those who are in middle and high school were more likely to take the habit if they frequently see online advertisements of e-cigarettes.
Public Health April 25, 2016
Adblock Plus can no longer attend the annual IAB conference following an email that confirmed its registration fee had been refunded. Simply put, Adblock was uninvited.
Society January 20, 2016
Gay and bisexual men have six times increased risks for skin cancer compared with heterosexual men. New study says popularity of indoor tanning in this group could be to blame.
Life October 8, 2015
Publishers could lose almost $22 billion in revenue for the year due to ad-blocking software, a figure that could rise to as high as $41.4 billion next year.
Business August 11, 2015
A photo of a model wearing lingerie on Urban Outfitter's website was banned in the U.K. for being "harmful and irresponsible."
Internet Culture January 5, 2015
Social media platform Pinterest will start fully monetizing its website with the rollout of Promoted Pins. The initiative carves out a wider advertising space for all online marketers.
Internet December 30, 2014
Facebook users should expect much fewer marketing posts by Pages in their News Feed. The social networking site is cracking down on "overly promotional" posts.
Internet November 15, 2014
Yahoo is buying BrightRoll, a company that specializes in video advertising. Yahoo CEO Marissa Mayer hopes that the acquisition will help the company re-take lost online advertising revenue from Google and Facebook.
Business November 12, 2014
Facebook is relaunching the rebuilt ad platform Atlas, which has clients like Omnicom on board, to likely challenge market leader Google. Atlas will focus on people-based marketing tactics to garner ad sales degeneration.
Business Tech September 29, 2014
As Facebook unveils Atlas next week, the social networking site aims to develop its own platform for marketers to buy, sell, improve and measure advertisements posted on the Internet.
Internet September 24, 2014
Amazon is looking to challenge Google's AdWords by using sponsored links as part of a new ad placement system. Amazon could begin testing the new system within the year.
Business Tech August 25, 2014
Amazon is looking to enter Google's domain with the launch of its own Internet advertising platform. The move, which is expected to be tested later this year, could threaten Google's market dominance in online advertising.
Internet August 24, 2014
Google is planning on rolling out services that would allow kids to create their own accounts. Parents will be able to monitor what information is used for ads.
Internet Culture August 19, 2014
The creator of the first pop-up ads apologizes, saying he had good intentions. In an essay, programmer Ethan Zuckerman writes that while ads helped online profits, the current advertising model on the web is broken and needs to be rebooted.
Internet Culture August 15, 2014
Online advertising company Yodle plans to go public. The company seeks to raise $75 million from its IPO with which it plans to pay off existing debts and make potential acquisitions.
Business July 10, 2014
Is Google really abusing its power to dominate Internet search market in India by terminating competitors' accounts in its AdWords program? The Competition Commission of India investigates.
Business May 14, 2014