Jaroslav Kaplan

The Communication System Entrepreneur-Product-Consumer in Entrepreneurial Activity

In modern entrepreneurship, the integration of technology has revolutionized the way businesses operate. Despite these advancements, many entrepreneurial principles remain unchanged from the past. A critical issue identified through extensive research is a systemic defect in the field of entrepreneurship, contributing to a high failure rate among new ventures. This defect lies not within the organization but at the interface between the "world of the entrepreneur" and the "world of consumers."
by Jaroslav Kaplan
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