T-Mobile's new 4G LTE CellSpot offers up to 3,000 square feet of "full-bar" LTE coverage. It's also easily accessible since it doesn't require a password or login details.
Scheduled to roll out on Nov. 4, all of the Uncarrier's Simple Choice subscribers can also get their new CellSpot free as long as they pay a $25 refundable deposit that includes a non-return fee. However, the device is limited to one for every business or home.
In places that are sparsely populated, customers can be assured that their Internet connection is not shared with too many people since the device's coverage is only 3,000 square feet. An issue is, however, seen when the device is used in an apartment complex where other people can easily access one's Internet bandwidth. This can eventually slow down one's own Internet access.
When asked if there's a way for customers to configure the device in order to create a password or perhaps use a whitelisting tactic for limiting Internet access, T-Mobile only echoed what it has mentioned earlier.
"The 4G LTE CellSpot doesn't provide restricted access. Other T-Mobile customers within the device coverage range can also access the 4G LTE CellSpot coverage," said T-Mobile.
Customers should also remember that they need to use Wi-Fi in order to avoid eating up their allotted cellular data. This can work pretty well if the person's phone supports WiFi calling.
"The 4G LTE CellSpot supports up to 16 calls at one time; works with any 3G, 4G or LTE device compatible with T-Mobile’s network, including those that can't use Wi-Fi calling; and can deliver 4G LTE even in places where cellular signals aren't available," said T-Mobile.
T-Mobile's new CellSpot may prove to be a very enticing offer and may just be able to help gain more subscribers to the Uncarrier's growing network. After all, more subscribers would mean that its non-password and non-login required 4G LTE CellSpot don't have to create issues particularly to those who are worried that they're not getting a full connection.
T-Mobile also needed to boost its ranking when it comes to call performance and network reliability. In a recent report from analytics company RootMetrics, the Uncarrier ended up on the last spot against Verizon, AT&T, and Sprint. While the Uncarrier bills itself as "America's fastest LTE network," its fast speed offer is also useless when it cannot be accessed.
The 4G LTE CellSpot is only a prelude to an upcoming announcement next week which will be the 10th piece in CEO John Legere's Uncarrier strategy. Reports are speculating that sooner or later, customers will also be given access to watch digital video networks such as HBO and Netflix with no data allowance usage.
T-Mobile currently has 2.3 million net new subscribers which the company acquired during the third quarter. Compared to its rivals, T-Mobile is so far the fastest growing network in terms of subscribers. The third quarter subscriber report is its 10 consecutive quarter of gaining at least 1 million new subscribers.