Samsung has trademarked "Britecell," which hints at a new camera sensor for the upcoming Galaxy S7.

People love to take pictures from their smartphone, which has kept handset makers on their toes. Handset makers are always on the lookout to introduce new camera features in their mobile phones to attract more and more customers. The iPhone 6s and the iPhone 6s Plus come with a Live Photos feature that is not available in any other smartphones currently available in the market.

The upcoming Samsung Galaxy S7, which is anticipated to be introduced in early 2016, is expected to come with an enhanced camera. The Galaxy S7 has a 16 MP rear-facing camera and rumors claim that the smartphone will be equipped with a 20 MP primary camera along with Samsung's latest ISOCELL sensor.

However, Samsung has trademarked Britecell in South Korea. The description of the trademark says "image sensor for mobile phones" that suggests that Samsung is working on a bigger camera sensor for its next-generation mobile devices. Britecell will use RWB color pattern to enhance light sensitivity and also to improve the signal-to-noise ratio in low-light conditions.

Rumors indicate that Samsung will not just chase higher resolution in the Galaxy S7. Samsung is said to be developing a 12 MP sensor for its smartphones, which will sport a large 1/2-inch surface area. A large surface area will allow for collection of more light for enhanced image quality.

The Galaxy S7 will be one of the biggest launches of early 2016. The Galaxy S6 and the Galaxy S6 Edge were unveiled at the Mobile World Congress in early March. However, speculation is rife that Samsung may postpone the launch of the Galaxy S7.

Samsung has not yet revealed any details about the upcoming Galaxy S7, which means that smartphone enthusiasts will have to wait another few months before the Korean company officially releases more information about the Galaxy S7.

Photo: Nan Palmero | Flickr