Though Australian teen Essena O'Neill might not have been a "nobody" when she began making headlines, it's no question that today marks the biggest and brightest light this star has ever shone.
Does her name ring a bell? That's because she's been on top of the news recently, with her deleting her high profile Instagram, Twitter, Facebook and Snapchat accounts, and disapproving the falsity of social media.
O'Neill then took to (wait for it) social media to express her aversion for it, describing that she spent the majority of her teenage years wanting "validation from numbers on a screen."
"I didn't find happiness in social approval, constantly edited and shooting my life," she shared on her personal website – now her avenue for change, following the removal of her social media accounts.
As expected, the internet erupted with differing opinions on the 19-year-old's game-changing move.
Some admired her bravery and attempts to speak up as regards the reality of social media.
— Dominique McMullan (@BobbleheadMo) November 3, 2015
Meanwhile, on the other side of the world and perhaps social media, were O'Neil former Los Angeles roomies, twin sisters Nina and Randa Nelson.
The twins uploaded a YouTube video detailing the reality behind O'Neill's version of "reality."
"When you’re sleeping on my bed, I’m picking you up from the airport, I’m paying for your food and a place to stay. To me that’s not a pinnacle of success. It’s nice people, but in the video she makes it out like she’s a big star…which isn’t true," the video stated.
Other people seemed to agree that O'Neill, was indeed, a hoax.
RISE 9 CEO Zack James called O'Neil out on Facebook.
"Essena O’Neill is wrong; Social Media isn't a lie," he wrote. "Social Media can be whatever the user desires it to be. Allowing yourself to become pressured into a false life that you're uncomfortable with is the result of your own actions and intent ... You decide to take money for a dress? That's your choice. You decide to spend hours taking the right photo? That's your choice. You decide to live a life that you feel is a lie? That is absolutely your choice."
On O'Neill's website, Let's Be Game Changers, there is a “Support Me” page, where she asks people to "Pay what it's worth to you." In a recent post on the website, she claims that the aim of her site is "to research more into stuff that truly matters."
It seems like O'Neill's life is playing out to be a social media remake of "Mean Girls."
The only question is, is she taking on the role of Cady Heron, or Regina George?