The holiday season is right around the corner, and it seems as though Motorola wants to capitalize on that with its own retail store.
The store will be Motorola's first and will be called "Moto Shop." It's scheduled for a Saturday, Nov. 7, opening date and will be located in downtown Chicago, the company's hometown.
"Looking at products online can be fun, but nothing compares to experiencing them in person, especially when it comes to your smartphone or smartwatch," said Motorola in a statement. "But don't expect phones on display outlining technical specs—Moto Shop is a hands-on, interactive environment with dedicated areas that bring to life our marquee products and device features."
Before the big opening, Motorola has shown off what users can expect to find at the store. While many tech retail stores are all about the specs and technical details, the Motorola store is more geared toward user experience, which means that users will find a table showing off all the colors and backing options available in the Moto Maker tool. There will also be an area for users to take professional photos with the Moto X Pure camera. There's even a hard-tiled floor area where users can drop a Droid Turbo 2 to see how strong the screen is.
Motorola describes the store as an "experiential boutique," and it will certainly be interesting to see how people react to it in the real world.
The store itself can be found at 108 N. State St. in downtown Chicago. While it opens on Nov. 7, there will be a grand opening celebration on Nov. 14, with regular hours of operation being from 10 a.m. to 8 p.m. Monday through Saturday and 11 a.m. to 6 p.m. on Sunday.