Google Play Movies and TV shows will soon arrive on LT Smart TV. This implies that those who own LG Smart TVs will have a new solution to stream video content on their devices.

Google Play Movies and TV will start off rolling out to LG's lineup of Web OS Smart TVs and NetCast 4.0 and 4.5 models. This will make LG the very first TV platform outside the Google-owned Android TV to incorporate Google Play Movies and TV.

“Offering our consumers the best possible home entertainment experience is our highest priority and our partnership with Google to offer Google Play Movies and TV helps LG deliver more quality content options along with leading TV picture quality and a simple and fast smart TV experience powered by our webOS Smart TV platform," touts David VanderWaal, LG Electronics USA's vice president of marketing.

This new feature will allow Android users who have Google Play content to smoothly watch movies and TV shows via their television sets. Through Google Play Movies and TV, users will gain access to lots of different movies and TV shows, which include new releases, timeless classics, independent films and much more. These are offered in SD and HD formats.

Interestingly, considering the fact that content originates from the cloud, users who will choose to rent or purchase content via Google Play can resume streaming movies and shows utilizing their tablets and smartphones.

In the beginning, the service will be released to users in the U.S., the UK, Canada and Australia. At a later time, it's going to be available in 104 other nations around the world. This particular service is already available on iPhone and iPad.

LG's Smart TV hosts a handful of apps, including Netflix, YouTube and Amazon Instant Video. It is interesting to note that a few of them provide content in 4K.

In the meantime, Android TV is a platform which integrates a few apps and services found on the mobile platform. Right now, the platform is only available on TVs from Sharp and Sony and via set-top-boxes from Razer, Nvidia and Nexus player (which happens to be owned by Google as well).

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