After the U.S. Federal Aviation Administration expanded its parameters for what the drone industry can and cannot do for its commercial sector, it looks like companies and manufacturers that design and produce commercial or recreational unmanned aerial vehicles (UAVs) are looking forward to being able to directly service their customers with their own retailers — and no more so than DJI, which has recently opened its first storefront in Shenzhen, China.
DJI, which reported over $100 million sales in 2014 alone, chose the location for its first flagship store with good reason: it's the birthplace of the top-dog $8 billion company itself. The impressive 8,600-foot space is topped off with a futuristic-yet-Gothic steepled structure that also touts a a lounge for customers, a theater and a test area, complete with accommodating high ceilings perfect for UAV flight (the flipside? Customers cannot fly drones by themselves, but must ask a certified DJI pilot to do it for them).
The purpose of it all? To "feature a full range of DJI's consumer products and aims to let consumers see, touch and learn firsthand about the company's innovative and creative platforms," according to a statement released by the company on Dec. 20.
"The DJI flagship experience is an important touchpoint to connect people with our cutting-edge technology and get a sneak peek into the future," said DJI Founder and CEO Frank Wang. "Whether you are curious to learn how to fly or a professional looking for the latest aerial imaging technology to create your next big idea, the flagship store will provide you with the opportunity to really experience the DJI brand up close and in person. More importantly, it will allow us to engage our customers in a deeper and more meaningful way."
Right now, there are no plans to open a DJI retailer States-side.