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Microsoft Launches 'Selfie' Enhancement App For The iPhone

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The act of taking a selfie has become so widespread that it's almost as if it's an involuntary action embedded in our brains. Well ... some more than others.

Microsoft is capitalizing, launching its Microsoft Selfie app for iPhone on Monday. The selfie and portrait enhancement app automatically considers several factors, empowering users with 13 cleaning filters, before finishing the improvements of the self portrait with a single click.

"The app takes age, gender, skin tone, lighting, and many other variables into account, applies different models automatically and finishes enhancement with just a single click," the description for Microsoft Selfie reads on its page in the App Store. "Users can transform average photos into more presentable portraits in seconds. Key features of this application are noise reduction, intelligent enhancement, automatic exposure and color theme."

The amount of downloads the app gets should be a solid indication if people want to spend any amount of time enhancing their selfies — even if it merely requires one click.

This isn't the first time that Microsoft has dabbled with a selfie app, as it previously delivered the Lumia Selfie app for Windows Phone.

The public should have seen this iPhone app coming, considering Microsoft released software in April that guessed a user's age based on a photo, and this Selfie app takes age into account as one of its variables ... but better than that preceding software.

So, go ahead and decide if you'll be one of the people downloading this app.

However, first ... let me take a selfie.

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