Apple is rumored to be working on new models of the Apple Watch, which the company may launch in March 2016. The smartwatch maker may also debut Apple Watch 2 this fall.
Apple announced its first smartwatch - the Apple Watch - in September 2014 and the wearable was released in April 2015.
Owners can pair the Apple Watch with their iPhone to get alerts and notifications.
"With Apple Watch, we've developed multiple technologies and an entirely new user interface specifically for a device that's designed to be worn. It blurs the boundary between physical object and user interface," said Jony Ive, Apple's senior vice president of design. "We've created an entire range of products that enable unparalleled personalization."
The Apple Watch is available in 38 mm and 42 mm models. Customers can also pick a leather or stainless steel strap that best suits their personal taste.
According to a report, Apple is planning to launch more Apple Watch models in March this year, and to also bring more color bands for the smartwatch.
"Apple plans to announce new Apple Watch models in March. The new lineup will be similar to the September 2015 Apple Watch revision, bringing a series of new band color options to the Apple Watch lineup," says the report. "We are also told that entirely new bands made out of new materials are in development in addition to partnerships with firms beyond Hermes."
The report indicates that it is unlikely that the new models of the Apple Watch that will be launched in March will see any hardware changes. However, the company plans to officially announce the release of WatchOS 2.2 update.
Moreover, Apple is also rumored to be working on the second-generation Apple Watch, which the company plans to launch in September 2016. The Apple Watch 2 may have a new design and include improved hardware.
Apple has sold millions of Apple Watch since its launch, but the company has not revealed the official sales numbers of the smartwatch. However, according to another report Apple has sold more than 7 million units of the Apple Watch since launch.
The International Data Corporation has estimated that smartwatches shipments in 2016 may reach 34.3 million units. Smartwatches shipment may reach more than 88.3 million units by 2019. IDC also estimates that Apple smartwatches will lead in the market.
"Apple's watchOS will lead the smartwatch market throughout our forecast, with a loyal fanbase of Apple product owners and a rapidly growing application selection, including both native apps and Watch-designed apps," said IDC.
The Apple Watch has undoubtedly attracted many wearable fans. It remains to be seen if the new Apple Watch models rumored to be introduced in March and the Apple Watch 2 in September will attract more customers to the Apple wearable.
Photo: Yasunobu Ikeda | Flickr