More countries have been added to Twitter's advertising network. Most of the markets are in Eastern and Central Europe. The new countries include Portugal, Ukraine, Austria, Bulgaria, Czech Republic, Romania, Bosnia & Herzegovina, Croatia, Switzerland, Serbia, Slovenia, and Macedonia.
The top microblogging site was excited to announce the 12 additional markets as part of Twitter Ads' global expansion. With the new countries, Twitter Ads is now available in 35 EMEA countries (Europe, Middle East and Africa). The expansion in new markets means reseller partnerships and direct sales support teams will now be locally available to Twitter account owners.
The region saw an impressive growth the past year and Twitter wants to take advantage of the situation.
"We've heard positive feedback from brands around the world about how our recent product developments have helped accomplish goals like driving engagement or direct-response actions like website traffic, video views, leads and sales," VP of Direct Sales Ali Jafari said in a blog post.
Jafari also announced the numerous enhancements to Twitter that include Promoted Video, Objective-based campaigns and pricing, Tweet Activity Dashboard, Mobile App Promotion, and TV Conversation Targeting.
The Promoted Video feature allows easy uploading and sharing of videos on Twitter. Brands and advertisers can also measure the effectiveness and reach of their videos or whatever content is being shared.
Still in beta mode, the Objective-based campaigns and pricing feature allows advertisers to create and plan marketing campaigns. They can also optimize their plans and pay for features that are only useful to their marketing strategy.
Twitter's new Tweet Activity Dashboard provides publishers and advertisers information on the performance of their organic Tweets.
As for the Mobile App Promotion, advertisers are also now able to drive mobile app engagements and installs on the network. This means easy marketing for those with mobile apps available for download.
Lastly, TV Conversation Targeting allows companies to promote specific tweets to users watching specific TV shows.
Twitter hopes to help more companies and advertisers in these European markets to utilize Twitter for their businesses. With the new tools, these markets can achieve their business goals.