Amazon recently rolled out a new service that encourages enterprises to relocate their databases to Amazon Web Services (AWS).

Not only that, but the company also tantalizes potential customers with the promise of "setting up the migration in less than 10 minutes."

Five months ago, Amazon introduced the AWS Database Migration Service in testing phase, and subsequent reports pointed out that the company plans to open the service to all firms.

Amazon notes that since the beginning of 2016, more than 1,000 databases migrated to AWS, its cloud-computing services suite. The company keeps courting enterprises to bring their data from Oracle, MariaDB and MySQL to Amazon's cloud service, and says that insignificant downtime awaits those who do.

"Hundreds of customers moved more than a thousand of their on-premises databases to Amazon Aurora, other Amazon RDS engines, or databases running on Amazon EC2 during the preview of the AWS Database Migration Service," says Hal Berenson, AWS vice president of relational database services, in a press release.

He goes on to add that Amazon saw an overwhelmingly positive response from customers who chose the AWS Database Migration Service. A number of testimonials stand proof to the success of the AWS migration, and you can read them all in the press release.

Berenson mentions that during the preview stage of the AWS, 33 percent of the companies that migrated their data also opted for switching database engines. The reason for the switch is that customers desired to see more open database engine options, which Amazon gladly offered.

The company is not alone in the field of cloud services, as it faces strong competition from IBM and Google.

The latter recently strengthened its Cloud presence by rolling out Google Cloud Functions (GCF) in alpha testing phase. Looking at what GCF can do, techies might recognize certain tools that are heavily inspired by the praised Lambda service, a key feature already offered by AWS.

The latest numbers show that AWS pools no less than $7.3 billion in revenue. The good news is that many companies are still waiting to take the step towards cloud services, which means that it should keep growing. Amazon hopes to see defectors from other cloud service providers joining its own.

One week prior to the recent announcement, Microsoft told the media that it's releasing a novel variant of its SQL Server 2016 (a database management system). To attract more customers, the Windows developer offers SQL Server licenses for enterprises that migrate their apps to its cloud service.

To assist you with the transfer of your company's data, Amazon will charge only $3 per terabyte. The company also addresses the main concern that most enterprises have when considering a migration: how long will it take? Amazon answers by saying that firms will experience "virtually no downtime" during the process.

Eight global regions can access the Amazon Database Migration Service: Asia Pacific (Tokyo), Asia Pacific (Sydney), Asia Pacific (Singapore), E.U. (Frankfurt), E.U. (Ireland), U.S. West (Oregon), U.S. East (N. Virginia) and U.S. West (N. California).

There is promise that emerging countries, such as Brazil, will join the pack in the next months.

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