Back in February, Kanye West declared that his newest album "The Life of Pablo," which he deems as an ever-changing contemporary art, will launch and stay in Jay-Z's music streaming service, Tidal, and will never be for sale. However, Def Jam has announced that the album will be made available to all major streaming services beginning midnight of April 1.
We all know that Jay-Z's Tidal streaming service was not exactly receiving as much attention as the rapper hoped it would since its launch, but the release of Kanye's latest album exclusively on the site has given it a much needed boost to keep the service afloat.
My album will never never never be on Apple. And it will never be for sale... You can only get it on Tidal.
— KANYE WEST (@kanyewest) February 15, 2016
According to Tidal's records, "The Life of Pablo" was streamed 250 million times in the first 10 days alone. Now that it hit 400 million streams globally in its six-week run, it is time to allow more of the world to hear Kanye's creative genius.
"In the months to come, Kanye will release new updates, new versions and new iterations of the album," Def Jam, Kanye's label, announced.
That only means what a listener hears today may not be the same as what another will hear two days after, because Kanye will reportedly continue to tweak the songs in his album, noticeable or not, with or without prior notice.
Despite the earlier announcement that "The Life of Pablo" will never be for sale, the album is now available for $20, but only for digital download. There's no word about plans to produce a physical CD for distribution.
And what does Kanye have to say about the success of his album?
I'm not even gon lie to you. I love me so much right now.
— KANYE WEST (@kanyewest) February 24, 2016