GoPro will soon integrate on Fisher-Price Walker, Gym and Jumperoo to help parents celebrate milestones in their kid’s early years, such as their baby's first steps, from a unique viewpoint.
These new Fisher-Point products are made possible via the GoPro Developer Program, which the company officially launched on April 14 in a private event in San Francisco.
The initiative has been quietly operating for more than a year. The program explores the possibilities as GoPro joins forces with a wide variety of developers, ranging from big multi-national firms down to smaller upstarts.
"Over the last few years, we've been excited by the creativity and enthusiasm other brands have demonstrated when integrating GoPro into their own solutions," said the Chief Executive Officer and founder of GoPro Nick Woodman. "The GoPro Developer Program is a way for us to celebrate the innovative work of our developer community and more importantly, help enable what comes next."
It added the company is excited in supporting the efforts of the companies via its developer toolkits.
At the private event, more than 35 firms have showed off and demonstrated to the press the integrated products that were built through the official tool kit GoPro bestowed as part of the program.
GoPro's partners in this endeavor, apart from Fisher-Price, include Periscope, BMW and more.
In an interview with USA Today, Woodman also said the company wishes to spread out its GoPro ecosystem to other products. This way, its sports cameras will soon be more valuable to customers.
"We'll be more of a presence in their lives," he added.
The showcase in San Francisco, Woodman said, signifies that GoPro is finally ready for the rest of the globe.
He also confirmed that GoPro is geared to launching a drone with a built-in GoPro along with a 360-degree virtual camera within the year.
At the moment, more than 100 companies have already registered with GoPro's new developer program.
This move from the company is also seen as one of its strategies to boost its business.
In February, Tech Times reported about GoPro's announcement with regard to its financial results for Q4 2015. Despite having profits of $122.3 million, the company reported income losses of $34.5 million for that particular period.