Who says a last-minute Mother's Day gift has to be pricey to be fancy? If you think your mom would enjoy a new smartphone over a bouquet of flowers, then you may not want to miss out on Motorola's new deal.

Motorola is slashing $100 off the regular price of its Moto X Pure Edition. The 16 GB Moto X Pure is now priced at $299.99, while the 32 GB model now costs $349.99. The 64 GB model's price also went down to $399.99. In short, it does not matter which model you are going for, everything is $100 off!

Motorola's Moto X Pure Edition has seen plenty of other promotional discounts in recent months, like the Amazon deal in April, which offered $50 savings on the 32 GB version of the smartphone. In March, Motorola, Best Buy and Amazon offered a $100 discount on the 16 GB Moto X Pure Edition.

Unlilke the previous promos, however, Motorola's current $100 discount offer applies to all Moto Pure X Edition devices and customization is also in the mix. You need to act quickly though, because the promo runs for a limited time only, from May 2 until May 9 at 10:59 a.m. CT, and is subject to product availability.

Those interested in purchasing the discounted Moto X Pure may customize the device via the Moto Maker tool found on the Motorola website. Moto Maker allows customers to select from a variety of colors and finishes for the phone's accents and back and front panels. They can also have the back of the phone engraved with a name or a message - a nice touch when getting the phone as a gift for mom.

The Moto X Pure Edition is also available for purchase in other online and retail stores like Amazon and Best Buy. Amazon, however, is selling the phone at $50 off instead of $100.

If you feel like getting additional savings on top of the regular discount offered by Motorola, then B&H is the place to go. B&H also offers $50 store credit plus other freebies, including a 64 GB microSD card, a mount, a tripod and a selfie stick.

The Moto X Pure Edition is one of Motorola's latest smartphone series that flaunts cool new features, including a 21-megapixel camera, a 5.7-inch QHD display, a Snapdragon 808 processor and 3,000 mAh battery. The smartphone is praised for its classic design and is rated as the best midrange smartphone users can get.

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