Google is apparently testing a surprising change to its Google Search results pages, with the blue color of the links that appear in the pages being replaced by black.

In the test, the black body text and green link address are not being changed. That said, it is still considered to be a major move for the company, especially since Google is tinkering with what is its prime product.

The change, which was reported by The Telegraph, will not likely be a permanent one though, as users have taken to Twitter, among various online forums and social media platforms, to voice their disapproval of the change from blue links to black ones.

It remains unclear, however, whether Google is doing the test to determine if users would click on black links more than blue ones. The company has previously experimented with colors on its Google Search pages, with the more famous ones being its testing of 41 different shades of blue for links in search results and Gmail advertisements that raked in additional advertising revenue of $200 million for Google.

A Google spokesperson told The Verge that the company is always running small experiments on the search results page design.

"We're not quite sure that black is the new blue," the spokesperson said, hinting that the black links will go away sooner than later.

For some Google Search users though, the change back to blue could not come soon enough.

ⓒ 2024 TECHTIMES.com All rights reserved. Do not reproduce without permission.
Join the Discussion