Google Now on Tap is definitely one of the top Android 6.0 Marshmallow features, adding great functionality to make things easier.
It's kind of like Google Now on steroids and can prove to be quite useful. Nevertheless, not many people actually use Google Now on Tap, mainly because many still don't have the latest Android Marshmallow flavor on their devices.
Those who do run Marshmallow, meanwhile, might want to learn some more about the neat tricks Google Now on Tap has to offer. Google wants to get more users to take advantage of the feature, so it made a commercial video ad to highlight how Now on Tap can be of use.
Leveraging machine learning and contextual search, Google Now on Tap aims to deliver instant answers to what it detects on the user's screen.
For instance, if you're messaging with friends and they mention a certain meeting place such as a restaurant, Google Now on Tap would pull up the address and information for that restaurant in no time. Instead of having to copy the name of the place and paste it in a search bar, you can just tap and hold the home button to activate Google Now on Tap and get info on reviews, location, contact details and more. If there's a specific date and event involved, it will also give you options to add it to your calendar so you don't forget about it.
If you're browsing social media or some online publication and see the name of a celebrity you're interested in, you can similarly pull up Google Now on Tap to get more information. These are just a few examples, but it works in any app.
Google Now on Tap saves time and effort, bringing you the information you need when you need it.
Simply put, it's a one-touch solution to search on your screen based on various keywords, regardless of which app you're using. Google Now on Tap will offer additional information about what's on your screen, and the results are highly relevant.
If you're still not too sure about how Google Now on Tap works its magic, check out Google's promo video below to get a better idea of the concept.