Facebook is tossing out the Paper news app. And while the company won't recycle the app, Facebook will continue to reuse elements of it in the core Facebook app.
The Paper app, an iOS exclusive, will see its support come to an end on July 29. From that date forward, users won't be able to log into the app.
Paper, for just another month, offers users a full-screen experience populated with stories for their Facebook News Feeds. Users can customize Paper's sections by interests and themes.
The app also delivers full-screen video and a tilt to pan, a feature that lives on in Facebook's Instant Articles format. In announcing the shuttering of Paper, which was done via a message to users, the company indicated that more of the app's features might be found in other Facebook properties.
"We know not all the features you love will move over to Facebook, but we hope you'll continue to notice elements from Paper improving the Facebook experience for everyone," Facebook stated. "We can't thank you enough for using the app and exploring Paper with us over the past couple of years."
When Facebook pulls support for Paper at the end of this month, the app will join several other discarded apps that were developed by Facebook's now-defunct Facebook Creative Labs team.
The Creative Labs team was unveiled alongside its Paper app back in 2014. The unit was tasked with finding the next hit app to accompany the core Facebook mobile experience.
The team built Snapchat clone Slingshot, the Rooms mobile forum platform and the Riff app for video sharing. All of those apps have been tossed out, and the unit behind them was disbanded back in December 2015.
As Paper prepares to fold, it'll be yet another hit to media outlets looking to drive up referrals to their websites and the bill-paying ads on them.
Just a day before revealing Paper is nearing the end of its life, Facebook announced that it has been making more changes to its News Feed formula. With the latest changes to the News Feed, Facebook is prioritizing family and friends over advertisers and news outlets.
"Our top priority is keeping you connected to the people, places and things you want to be connected to - starting with the people you are friends with on Facebook," said Facebook. "That's why if it's from your friends, it's in your feed, period — you just have to scroll down."