U.S. network operator AT&T is now offering a new customer appreciation program dubbed "Thanks" that will entitle the carrier's subscribers to get free movie tickets as a reward.

Postpaid wireless subscribers of AT&T will be treated to a free ticket when they purchase one at full price on Tuesday movie showings. Participating theaters include all Regal Entertainment Group theaters and AMC Theatres. The buy one, get one (BOGO) free movie ticket is the program's first reward.

"We're thankful for you being our customer, and to show our gratitude, we're giving you some tokens of our appreciation. AT&T is rewarding customers with free movie tickets through AT&T THANKS - an appreciation program that does what other carriers can't," revealed the carrier.

The Ticket Twosdays offer, which is a part of the carrier's Thanks program, is in response to rival T-Mobile's Tuesday rewards offer.

However, it does not come across as generous as the weekly giveaways from T-Mobile, which include free $15 credit for Lyft rides, movie tickets and free medium Domino's pizzas. While the T-Mobile offer did not require a subscriber to make any additional purchase, it hit a hurdle when Domino's opted out of the T-Mobile Tuesdays program.

To avail of the AT&T BOGO free movie ticket offer, eligible subscribers will be required to validate their mobile number on the Ticket Twosdays page. After validation, they will be directed to the website movietickets.com. Here upon purchase of a full-price ticket, they can automatically apply a coupon code at checkout to get a second ticket for free.

The caveat is that one account is entitled to one free ticket each week only when the promotion is running and until supplies last. Moreover, the BOGO movie ticket offer is only valid for 2D movies being shown by the two participating theater chains. The offer is only available for postpaid subscribers, so tough luck if you are a prepaid customer on AT&T. Employees of the carrier cannot participate in the offer.

Moreover, the fine print notes that the deal may not be around for long so if it gets the boot, so will your free tickets!

AT&T's Thanks reward program also intends to offer loyal subscribers with pre-sale tickets for specific Live Nation concerts. Eligible subscribers will be able to buy the tickets before the sales open up to the general public.

AT&T also plans on bringing more private offers and limited-period perks such as data giveaways and more in the near term. To check out all the details of the AT&T Thanks rewards program, head over to its web page.

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