Sony Unveils Prices For New 4K Ultra HD TVs With HDR And Android TV Support


Sony showcased its latest 4K Ultra HD TVs and the spectacular lineup comes to complete the varied television experience that the company has been offering.

Sony Electronics let its customers know when they can expect the XBR-X800D, the XBR-X700D and the XBR-X750D to arrive and how much each TV set costs.

Albeit catering to the needs of a wide spectrum of rooms and needs, all have a few things in common. Each of the new television models offers a high-end 4K viewing experience, paired with a conversion quality from HD sources that nearly touch the 4K threshold.

The breathtaking detail shapes up via the 8 million pixels from Sony's 4K TVs, meaning that users get four times as much detail as Full HD. When Sony's technologies and 4K capabilities merge, all media content from the users' smartphones can be enjoyed at an entirely new level.

The manufacturer touts that the XBR-X800D line packs High Dynamic Range (HDR) support, making it ready for the latest video standard. Keep in mind that the XBR-X700D and the XBR-X750D TVs will also receive HDR support after a firmware update lands in the second part of this year. Sony first introduced HDR capabilities in its 4K TVs in September 2015.

It should be noted that each TV model comes pre-installed with Android TV, a variant of Google's mobile operating system aimed at set top boxes, gaming consoles and TVs. This allows users to easily download entertainment, use the TV as a gaming display or stream videos from various sources.

TV and cinema enthusiasts can sit back and enjoy movies and TV shows from Google Play, YouTube, Hulu, Netflix, PBS and Amazon Video.

Google Play content is up for grabs, regardless if we are talking games or apps. Some examples of the latter would be HBO NOW, Starz Play, EPIX, iHeartRadio, Vevo, PlutoTV and Fusion.

Those who are already filling their homes with IoT devices should know that Sony's Android TV has something in store for them, as well.

Home Automation control can be used straight from the TV's UI. By tapping into the Logitech Harmony Hub, more than 270,000 home entertainment products and IoT devices are yours to command by fiddling with the Sony TV remote. Anything from thermostats to lights and automated shades can be customized to fit your lifestyle with just a few clicks on the remote.

Android TV also features an improved Voice Search feature, which gives way to natural language support. This means that complex sentences and questions can be delivered to the device, with appropriate answers and solutions thrown back at the user.

Sony's TVs come with Google Cast, allowing users to take content from their iOS or Android devices and cast it to the TV.

The manufacturer announced that the X800D, X750D, and X700D Ultra HD TVs went live in pre-sale on June 28. In July, buyers can find the products on sale at global and local e-vendors.

Let's take a look at Sony's suggested retail prices for its 4K Ultra HD television series.

The 49-inch XBR-49X800D costs $1,499.99, while the 49-inch XBR-49X700D asks users to shell out $999.99.

The smallest in the lineup at 43 inches, the XBR-43X800D, has a list price of $1,299.99.

The biggest devices, the 55-inch XBR-55X700D and the 65-inch XBR-65X750D, come at price points of $1,499.99 and $2,299.99, respectively.

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