Some of the most famous photographs could not be captured without the Leica camera. To celebrate the 100th anniversary of the German camera brand, awarding-winning ad agency F/Nazca unveiled a new video ad that celebrates Leica and features iconic photos from history.
In the tribute to photography, the Brazilian ad agency features a blend of famous photos in a beautiful montage. Photos include "Apollo 11 Astronaut on the Moon" by Neil Armstrong/ NASA, and "Raising the Flag on Iwo Jima" by Joe Rosenthal in the background.
The German camera brand is credited for taking photography out of the studio and into real life. "The most iconic images in history, even the ones that weren't taken with a Leica were taken because of a Leica," the narrator says in the ad.
This allowed photographers to capture the beauty and realness of every day life.
"100 years ago, something changes dramatically in the course of photography," the narrator says. "The first Leica was born."
The tribute to iconic photos taken in the past 100 years includes: the war versus peace image of Marc Riboud's "La Jeune Fille a la Fleur," the image of death of Eddie Adams' "Execution of Nguyễn Văn Lém," and the Shining-like image of "Identical Twins" by Diane Arbus.
The two-minute ad creatively captures some of the most powerful moments captured on film, much like ad agency Grey London's 50-second real-time video called "Icons," that features references from pop culture and classical art.