The Xbox One has outsold the PlayStation 4 yet again for the second month running, something that should make Microsoft very happy. This shouldn't come as a surprise, but it should be interesting to see if the company can continue with this momentum going into the holiday.
Back in July, the Xbox One outsold the PlayStation 4, something that was expected. During that same month, Microsoft slashed the price of the Xbox One in a bid to make way for the Xbox One S.
The plan worked perfectly because many went out to take advantage of the deal. The system was being sold for as low as $199, and many times, Microsoft had bundles on offer with several games and even extra controllers.
With the arrival of August, Microsoft prepared the 2 TB version of the Xbox One S. This system was going for the cool price of $399 and quickly went out of stock. We're not certain how many of these consoles were created, but one thing is for sure, Microsoft has no plans of manufacturing more.
The 2 TB Xbox One S was just a promotional machine, and it did well to help sell the idea of a system that is 40 percent smaller than the original.
After the launch of the 2 TB Xbox One S, Microsoft focused on bringing the 1 TB and 500 GB versions to market. They cost $349 and $299 respectively, and as it stands right now, both consoles helped the Xbox brand to surpass the odds to yet again triumph over the PlayStation 4.
A statement was provided by Xbox Marketing CVP Mike Nichols on the company's success, according to Engadget.
"Thanks to our fans and their excitement for new Xbox One games and the recently launched Xbox One S, which is the only console available this holiday with built-in UHD 4K Blu-ray, 4K video streaming and HDR for video and gaming, Xbox One was the best-selling console in the U.S. in August, according to NPD Group," says Nichols.
It should be interesting to see how things will turn out this month. Microsoft launched both the 1 TB and 500 GB Xbox One S versions in late August, so we expect high sale numbers to cross over into September. However, seeing that Sony has decided to launch its PlayStation 4 Slim this month for $299, Microsoft and its Xbox One S might find it difficult to walk away with the top crown for a third straight month.
And with PlayStation 4 Pro coming in November, Microsoft's run might well be over.