Google has a new home in New York City, where you can just drop by its pop-up shop in SoHo and learn more about Google devices.
The key phrase here is "learn more," as that's pretty much all you can do at Google's new pop-up shop. You can look, inquire more details about the product that interests you, learn more from the Google reps, but you can't actually buy anything.
The Made by Google pop-up shop is not about sales, it's about getting consumers more acquainted with the company's latest products, including the much-touted Google Pixel and Pixel XL. Interested customers can drop by the store and spend some time with the latest devices to get a real feel of how they work before committing to purchasing them.
"A great way to quickly learn about Pixel. In small groups of five or less, a Google guide will tell you all about your new Pixel and answer your questions," says the company. "They are free and for everyone no matter how much you know."
The shop is located in an upscale shopping area with heavy traffic and it's just a block or two away from Apple's Prince St. store.
The Google pop-up shop is divided by product so it's easier to get a feel of what you're interested in. Two product display areas stand out from afar: Daydream and Google Home. The demo scene for the latter consists of two glass cubicles in the back, designed to look like a living room and a kitchen. These demo areas are closed off from the rest of the shop so customers can experience Google Home and Wi-Fi gadgets without any distractions. A nice 4K TV connected to the latest Chromecast Ultra also adorns the living room, and people can ask Google Home various things. In the living room, for instance, you can ask Google Home to play something on the TV, adjust the lights, or something else.
When it comes to the popular Google Pixel and Pixel XL smartphones, the company decided to design its pop-up shop in a manner that would emphasize the handsets' neat photo features. With this in mind, Google put up a huge photo sphere to demo the Google Photos app, as well as a special lighting installation where users can get a feel of the Pixels' camera prowess in low-light environments.
If you're in New York and you're curious about Google's latest products, drop by Google's pop-up shop at 96 Spring Street for a fun and immersive experience. If you already checked it out, tell us what you think of it in the comments section below.