Sony is heralding a new era of home displays, introducing its new VPL-VZ1000ES ultra-short throw 4K HDR home theater projector at CES 2017.

The gadget is nothing short of impressive, but it will cost a pretty penny to own. More specifically, interested customers should be prepared to shell out a hefty $25,000 for this baby.

Sony has offered some pretty impressive short throw projectors over the years, but the new VPL-VZ1000ES model takes the cake. The new 4K HDR projector can be set as close as 6 inches away from the 100-inch projection plane, and it will ace the challenge with ease.

Sony VPL-VZ1000ES Ultra-Short Throw Projector Features

The new ultra-short throw projector can work its magic from such a short distance thanks to the Sony-Z Phosphor laser projection engine and high-end optics that can Keystone an image that would have otherwise been quite tough to project at such a short range.

Nevertheless, the impressively powerful Sony VPL-VZ1000ES ultra-short throw projector can easily handle projecting a 100-inch or even 120-inch 4K image from 6 inches, paving the way to a world of new possibilities for interior design.

Sony's new ultra-short throw projector measures 36 x 20 x 9 inches (925 x 494 x 219 millimeters) in size, and its sleek black metal design won't be an eyesore in the room. At the same time, the new VPL-VZ1000ES is roughly 40 percent smaller than Sony's previous short throw projector, which came with its own furniture setup that took up more space. In fact, the new projector is quite discreet overall, at least until you roll down the screen and start projecting vivid images.

Real Game Changer

"The VPL-VZ1000ES Ultra-Short Throw projector is a real game changer. Everyone wants a larger screen, but not everyone can find the space for it. Sony enables the best of both worlds with this new generation of ultra-short throw projectors," says Mike Fasulo, Sony Electronics chief operating officer. "Now, it's possible to project a 4K HDR quality 100-inch or even 120-inch display in your family room without the need for a dedicated media room."

Projectors in general have to be very bright and powerful because they don't emit light, they reflect off a surface. With this in mind, Sony's new VPL-VZ1000ES ultra-short throw projector boasts an impressive brightness of 2,500 lumens, 25 percent brighter compared to the previous generation.

That said, the new ultra-short throw projector definitely packs a punch and could be a great addition to any modern home, but all that oomph comes with a steep $25,000 price tag. On the other hand, Sony's previous LSPX-W1S 4K ultra-short throw projector costs a whopping $50,000, so the new one is far more affordable by comparison.

At $25,000, it may still be out of the price range of most regular folks, but the lucky ones who can afford it will be able to get it straight from Sony's website. At the time of writing, the device is listed only with a "notify me" option to get more updates when they become available, but it's set to go up for preorder shortly.

If you had $25,000 to spend on gadgets, would you get this ultra-short throw 4K HDR home theater projector?

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