In December 2016, T-Mobile succeeded in luring AT&T customers into its own fold by promising them a free year of DirecTV Now.
Now, after the disaster DirecTV Now turned out to be, T-Mobile is compensating the converted customer base by offering them a free year of Hulu.
In a press release, the carrier announced the free Hulu offer to every former AT&T customer who changed over to T-Mobile to avail of a free year of DirecTV Now.
What Went Wrong?
DirecTV Now, which is coincidentally owned by AT&T, was described as unusable by none other than T-Mobile CEO John Legere in a tweet.
— John Legere (@JohnLegere) January 25, 2017
T-Mobile also did not hold back while describing DirecTV Now's service quality to its users.
To retain the converted customers and in a bid to offer quality service, T-Mobile rolled out a new offer to give Hulu, along with DirecTV Now, free for a year.
T-Mobile's Gain, AT&T's Loss
AT&T is unfortunately the loser in this situation. First, it lost its customer base to T-Mobile. Secondly, after spending $67 billion dollars on DirecTV Now, the live TV app failed to offer good service to its consumers.
The best part of the situation is that T-Mobile lured AT&T's customers away with the help of its own live streaming app, and is now dissing AT&T with the help of the same.
"It turns out DirecTV Now is barely watchable, but we've got our customers' backs!" shared Legere.
DirecTV Now: A Thing Of The Past?
DirecTV Now was introduced as a low-cost TV service with more than 100 channels for viewing. Customers were also given the option to have premium channels like HBO for just an additional $5 dollars.
However, customers who opted for this service were in for a huge disappointment as they experienced glitches, freezing, and buffering issues while viewing. Customers who switched over to T-Mobile from AT&T will now receive a notification in the coming weeks about their free access to Hulu's Limited Commercial Service for a year.
DirecTV Now, however, cannot be dismissed from the scene completely. Despite bad service, DirecTV Now has managed to get 200,000 subscribers in its first month. If the service stabilizes, it poses a serious threat to its competitors.
Photo: Mike Mozart | Flickr