A new string of ads for Apple's iPad Pro has just been released, taking aim at problems PC users largely face, with the Cupertino company employing huge, printed tweets from real people in order to get its message across.
iPad Pro Ad Campaign
While comparing its tablet to PCs, Apple borrowed real tweets and narrated them with the use of actors, substituting as the authors of the tweets.
At least one of the Twitter account owners was contacted, as pointed out by The Verge, confirming the legitimacy of the tweets featured. The new commercials point out iPad Pro features such as the absence of viruses, LTE connectivity support, and the Apple Pencil, the iPad Pro's integrated stylus. The introductions of all these features transition from tweets either bashing PCs or the iPad Pro itself.
iPad Pro Rebuffs Comparison To Computer
In one instance, a tweet claimed that ""An iPad Pro is not even close to being a computer." To which the ad responded by sputtering a series of iPad Pro features, the point being that it's actually better than a computer.
'Get A Mac' All Over Again?
The four 15-seconders carry a scintilla of familiarity with Apple's ultra-popular "Get A Mac" campaign, in which Justin Long and John Hodgman both personify a Mac and a PC, respectively, finding themselves in a handful of scenarios that in the end illustrate why Macs are better than PCs. Those, and these new ads are some of the more amusing campaign work Apple has done, and it won't be surprising if they milk the format for future use.
While this is a new ad campaign for Apple's flagship tablet, the company has released a similar campaign for the same product, as pointed out by MacRumors, with the ads also highlighting features such as the iPad Pro's touchscreen, the Apple Pencil, multitasking functionality, Smart Keyboard, and a handful more.
The newest ads arrive as Apple seems to be gearing for the next generation of iPad Pro devices. Previous rumors pit an upgraded processor, and new design that features an edge-to-edge display for the refreshed tablet. As for the release date, it's rumored to arrive as early as March. Needless to say, however, that rumors should be taken with caution.
The iPad Pro is Apple's line of tablet computers initially released in 2015. The base iPad Pro, the one with a 12.9-inch screen was released in November, which was followed by a smaller 9.7-inch version in March 2016.
The original version, the larger one, features a LED-Backlit IPS LCD with a resolution of 2,048 x 2,732. It rocks Apple's proprietary A9X chip, 4 GB of RAM, and up to 256 GB of internal storage. On the back is an 8-megapixel camera that can record 1080p video at 30 fps, and on the front is a 1.2-megapixel camera for FaceTime, and such.
It would certainly be fun if Satya Nadella, Microsoft's CEO, could offer his thoughts on the new campaign, having already coughed up criticism on the iPad Pro's seemingly similar features to that of Microsoft's Surface tablets.
What do you think of Apple's new iPad Pro campaign? As always, feel free to discuss and sound off in the comments section below!