Nintendo and Kellogg's have teamed up in offering a limited edition Super Mario Cereal, which will be hitting store shelves across the United States as soon as Dec.11.
Super Mario fans who are able to get their hands on Super Mario Cereal will not want to throw away the box, not just because of its Super Mario Odyssey design but also due to a unique feature that brings video games to the breakfast table.
Super Mario Cereal: More Than Just A Pretty Box
According to Nintendo, each box of Super Mario Cereal will feature collectible Super Mario Odyssey art. By that alone, Super Mario fans will want to keep them right after eating the cereal, which also comes with power-up marshmallows.
However, Super Mario Cereal boxes also function as Amiibo accessories, which are Nintendo's line of figures that interact with consoles through NFC technology. Super Mario Odyssey players can tap the box on their Nintendo Switch to receive a heart or gold coins in the game.
The perk of using the Super Mario Cereal box as an Amiibo is not an overly exciting one for Super Mario Odyssey players. However, it is certainly fun to play through Mario's latest adventure while eating breakfast.
It remains unclear, however, what would stop players from simply bringing their Nintendo Switch to a grocery store to farm lots of gold coins.
'Super Mario Odyssey' Craze
"This powered-up partnership with Kellogg's is another exciting way for us to expand the Nintendo brand in unique and creative ways," said Nintendo of America Senior VP of Strategic Initiatives Tom Prata.
Super Mario Cereal, however, will not be possible if not for the immense popularity of Super Mario Odyssey.
In early November, Nintendo claimed that Super Mario Odyssey achieved the milestone of becoming the fastest-selling Super Mario game in the United States, beating the Nintendo Wii's New Super Mario Bros. The Nintendo Switch exclusive sold 1.1 million units in the United States in just five days, following reports that the open-world adventure sold two million copies worldwide in its first three days.
The Super Mario Odyssey craze allowed it to top NPD's software sales charts for the month of October, despite only being in the market for five days in the month. Super Mario Odyssey is also in the running for the Game of the Year award in The Game Awards 2017, going up against The Legend of Zelda: Breath of the Wild, PlayerUnknown's Battlegrounds, Horizon Zero Dawn, and Persona 5.