Cards Against Humanity, a company known for pranking their customers in the past, managed to sell 30,000 boxes of actual animal excrement on Black Friday, all the while being perfectly upfront about it.
In protest to the commercialism of Black Friday which comes directly after Thanksgiving, Cards Against Humanity removed all items from their website and sold only one new product: Poop.
The poop sold out within 30 minutes, with many customers in denial that they had bought actual poop for $6.
The FAQ's on Cards Against Humanity's site were even updated to address all concerns about the reality of purchasing a box of poop.
"Are you selling any of your normal products today? No.
Is this actually poop? Yes.
Is it also something that's not poop? No.
Can I return it when I realize that it's actually just poop? No.
Is the poop dangerous? No. The poop is sterilized.
Is it legal to mail poop? Only one way to be sure.
Why is the poop only $6? Through the magic of incredible Black Friday super-savings."
Even the game creator and founder of the company, Max Temkin, bluntly stated on his twitter account:
If you buy the poop expecting it to be something else that's not poop, you're actually buying a valuable life lesson for $6.
— Max Temkin (@MaxTemkin) Nov. 28, 2014
Still, many could not believe that the company would actually mail a box of poop and thought they would get limited edition holiday Cards Against Humanity. They were wrong.
As the thousands who ordered their poop on Black Friday began receiving their packages in the mail, unboxing photos and videos began popping up on social media, showing that, true to their word, Cards Against Humanity indeed sent them all a box of dried, sterilized, bullsh*t.
The poop came in a brown cardboard box with a cute cartoon pile of excrement on the top. Inside was a plastic sealed black box with the same cartoon on the sides and the word "Bullsh*t by Cards Against Humanity" printed in bold white letters.
Inside, the poop was carefully packaged between two sponges to prevent damage during shipping.