Comcast has finally ended its feud with streaming service Roku, and Comcast subscribers will finally be able to use Roku to view shows from HBO GO and Showtime.
Roku announced the partnership in a blog post on Dec. 16. Comcast now joins the ranks of providers, such as Time Warner Cable and Mediacom, which also support HBO and Showtime.
"Just in time for the extra holiday streaming time, we're pleased to announce Comcast has been added to the list of participating television providers that support HBO GO and SHOWTIME ANYTIME on your Roku device," wrote Roku's Steve Shannon, general manager for content and services.
The feature will also be available for customers of Xfinity, the on-demand media streaming service from Comcast. Moreover, apart from Comcast, customers who subscribe to HBO and Showtime will also gain access to HBO GO and Showtime Anytime via certain providers on their Roku device.
Comcast users who own a Roku device and have a Showtime or HBO subscription can download the Showtime Anytime and HBO GO channels via the Roku Channel store. Once the channel is installed, the user will need to activate their device by checking the necessary TV provider and keying in the appropriate user ID and password. After signing in, users will need to enter the activation code seen on their TV screen.
Once the same has been authenticated by the device, the customer can access several serials, specials and movies on HBO and Showtime such as Homeland and Game of Thrones.
One of the prime reasons for Roku's popularity is the fact that customers feel that they get more value for their money. Thanks to the TV everywhere channels, viewers get unrestricted access to popular films, sitcoms, sports and soaps.