The GIF-sharing service Giphy has been reinstated on Snapchat and Instagram following the removal of the racist sticker that caused an uproar in whole world.
The sticker in question has been spotted by a Snapchat user in March, which prompted the app to remove the Giphy feature. Instagram followed as soon as it learned of the issue.
Racist GIF On Giphy Caused By A Bug
Giphy apologized for the misplaced GIF, which according to the company was able to slip through because of a bug. That bug has since been removed and the GIF database has also apologized to its users.
"We have fixed the bug and have re-moderated all of the GIF stickers in our library. The Giphy staff is also further reviewing every GIF sticker by hand and should be finished shortly," a spokesperson said in a statement to Mashable.
"We take full responsibility for these recent events and sincerely apologize to anyone who was offended."
The company reportedly screened its whole database four times to be sure that no more offensive content will show up in any apps with this feature.
Snap And Instagram Now Satisfied With New Measures
Giphy has also tweaked its moderation system and made it more secure with help from the Snap Inc. team. According to a Snap spokesperson, the company is now more confident that the GIF database will be able to protect its users better. Now, Giphy is officially back on Snapchat to embellish the photos and videos of the app users.
Instagram, which has been in close contact with Giphy throughout the issue, has already re-enabled GIFs on March 29. Like Snap, Instagram seems to be satisfied with the added measures.
Racist GIF Had A Racial Slur And An Offensive Statement
The GIF that spurred this whole incident contained a racial slur, a monkey, and a white man telling the monkey to keep cranking as the death toll of people of color keeps rising. It appeared when users search for "crime," which then sparked the anger of many Instagram and Snapchat users, particularly the people of color.
Giphy normally has a moderation system that doesn't allow this kind of GIFs in its database. Its terms of service strictly prohibit content that's abusive, vulgar, offensive, and obscene. However, as its database consists of user-uploaded content, there is always a risk of users circumventing the preventive measures.
Any mistake then reflects poorly on the apps with a Giphy integration, including Snapchat and Instagram.