Popular dating site Tinder is introducing its very first video feature, allowing some users to add short looping videos to their profiles.
The feature is called Tinder Loops, but it's still in testing and it has limited availability for now. At the moment, only iOS users in Sweden and Canada can give it a try but if it turns out to be successful, Tinder will release Loops to other markets as well.
Introducing Tinder Loops
Looping videos became popular with the now-defunct Vine, which made waves with its six-second short clips called Vines. Instagram's Boomerang later added similar options, and looping videos have been gaining ground.
Tinder Loops will consist of two-second looping videos, which users can add alongside their profile pictures. Since the clips are so short, they're more like GIFs than regular videos, but they can still make an impression.
According to Tinder, such short videos might be able to better illustrate the personality of users and boost their chances of finding a proper match.
"That's right, you get two seconds of looping video to show more personality, which is the best way to get more right swipes," says Tinder. "You can be flirty, you can be fun, but no matter what, be you. And be quick about it, because everyone who's anyone will be showing off their moves. (Let's face it; still photography is so last November.)"
Tinder has never offered such a video option so far, but it was bound to happen. As regular profiles gradually evolve and now include videos, Tinder is trying to give users the chance to better express their personality and get a better idea of potential matches.
Facebook has been allowing users to add profile videos for a while now, and it's not a dating site. Videos could boost the users' appeal and make them more interesting to potential suitors, which in turn, would mean good business for Tinder.
With Tinder Loops, profiles should look more animated and engaging, which could lead to more matches and more conversations.
How To Add Tinder Loops
Interested iOS users in Sweden and Canada can add Tinder Loops by accessing their profile and tapping the button that says "Add Media" to add a video. Users can then select their desired video, choose which part of it they want to loop, and add it to their profile.
For now, the feature only supports videos or Live Photos from users' iOS Camera Roll. No option is currently available to make Loops straight from the Tinder app. Moreover, some users will also be able to add up to nine photos or Loops instead of the regular six.
Based on how the trial goes, Tinder Loops could soon become more widely available. Would you give it a shot? Share your thoughts in the comments section below.