The iPhone 8 and iPhone 8 Plus are now more popular than the iPhone X, according to the results of a survey by research group Consumer Intelligence Research Partners.
The iPhone X is a much more powerful and feature-packed device compared to the iPhone 8 and iPhone 8 Plus, which are considered as nominal upgrades to their predecessors. However, the survey makes it appear that interest in the iPhone X is dwindling.
iPhone 8 Better Than X In Survey
While the iPhone X failed to meet Apple's expectations, it was the best-selling smartphone of the holiday season. iPhone X sales doubled those of the iPhone 8 and iPhone 8 Plus combined in the fourth quarter of 2017, pushing Apple to set new records.
However, according to the results of a survey that was carried out by Consumer Intelligence Research Partners, the fortunes of Apple's current smartphones may have already reversed.
CIRP surveyed U.S. customers who bought an iPhone, iPad, or Mac between the start of January and the end of March. The results revealed that the iPhone 8 took 23 percent of iPhone sales in the quarter, followed by the iPhone 8 Plus at 21 percent. Meanwhile, the iPhone X was only at 16 percent, falling by 20 percent compared to the previous quarter.
It should also be noted, however, that at a collective 60 percent, the current iPhone models are selling just a bit better than previous-generation iPhone models, showing the customers' preference for cheaper iPhones.
Will Apple Kill The iPhone X?
The iPhone X sales drop, compared to the increase in interest with the iPhone 8 and iPhone 8 Plus, coincides with a recent claim by an analyst that Apple will discontinue production of the iPhone X this year. Will Apple really kill the iPhone X?
First and foremost, it should be noted that the CIRP survey only involved 500 respondents, which may be considered a fairly small sample size considering the number of Apple customers. In addition, the survey only asked people in the United States, As such, the results might not be a good representation of the global status of iPhone 8 and iPhone X sales.
In addition, several analysts fired back at the notion that the iPhone X will soon end production. It is very unlikely that Apple will have such a significant change of course even if iPhone X sales declined after the company's record fourth quarter. Also, the iPhone X made more money for Apple compared to the combined profits generated by all Android smartphones in the fourth quarter of 2017.