Apple's iPhone X reportedly broke all sales records during the holiday period in the United States, outselling the iPhone 8 and iPhone 8 Plus by a whopping 2:1 ratio.
This seems to contradict recent reports that Apple saw disappointing sales of its latest flagship during the holiday shopping season, which prompted it to halve iPhone X production this quarter.
The latest information about the iPhone X record sales comes from Counterpoint Research and, if accurate, refutes previous rumors from the supply chain.
iPhone X Performance
According to a report from Apple-centric publication Apple Insider, Neil Shah, the research director, noted that iPhone X global sales have been "softer than expected" because of the steep price tag. As a reminder, the iPhone X is Apple's most expensive smartphone to date, starting at a hefty $999.
Nevertheless, despite the fact that it's expensive, the iPhone X is reportedly doing well in the United States, where Apple fans are willing to pay more enjoy the experience and be part of the Apple ecosystem.
According to Shah, the iPhone X, iPhone 8, and iPhone 8 Plus were the top three best-selling smartphones in the United States in the fourth quarter of 2017.
iPhone X Outsold iPhone 8 Series 2:1
"However, since its launch on Nov. 3, the iPhone X outsold the iPhone 8 and iPhone 8 Plus by a 2:1 margin," Shah adds.
He further explains that the iPhone X's strong performance means that the super-premium segment of the smartphone market, meaning handsets that cost more than $800, has seen tremendous growth to make up 25 percent of the total smartphone sales in the United States during the last quarter of the year.
This, in turn, means that the U.S. market has great potential, and consumers have significant buying power.
Apple Grabs 44 Percent Market Share In US
Counterpoint Research says that Apple sold 22.4 million iPhones in the United States during the quarter ended in December, gaining a 44 percent market share. The fact that the iPhone X outsold the iPhone 8 series 2:1 does not mean that the iPhone 8 and iPhone 8 Plus had a poor market performance, but it shows that consumers preferred the anniversary model.
As a reminder, the iPhone X launched in early November to mark Apple's 10th iPhone anniversary. The smartphone comes packed with high-end specs and features and promises a more advanced experience than any other iPhone before it.
The information about the iPhone X market performance, however, does not come directly from Apple, so it's best to take it with a grain of salt for now.