Netflix subscribers who have Instagram accounts can now post artwork from Netflix titles to their Instagram Story, which is really just a thinly veiled way on Netflix's part to let users become ads for its shows and other content.
How To Post Netflix Titles To Instagram Stories
Cynicism aside, posting Netflix titles as an Instagram Story is pretty straightforward. Simply open the Netflix app and pick a particular show or film. Then tap the "share" button to share it as an Instagram Story. Followers will be able to view this story in addition to a "watch on Netflix" link that takes them directly to the app.
As TechCrunch reports, this integration is debuting on the iOS version of Netflix. It's certainly coming to Android too, but the developers are still working on that.
Netflix And Social Media
The video-streaming service has long sought to implement more social features into the overall Netflix experience, so this feature doesn't really come as much of a surprise. It's also not the first integration with a social media platform. However, this is the social feature to be baked into the Netflix app itself, which should make it easier for users to share their binge-watching sessions to their followers.
Netflix Debuts New Integration for Sharing Movies and TV Shows in Instagram Stories https://t.co/qWkll5KjIw by @julipuli pic.twitter.com/nkbuP1bM65 — MacRumors.com (@MacRumors) January 22, 2019
The launch follows Facebook's introduction of an option last year that allows third parties to share their in-app content to Instagram Stories. The goal was to give users a better alternative to sharing their activities instead of capturing their screens and sharing those screenshots on social media. It's also meant as a more seamless method of converting other activities on one's phone into a Story.
Netflix's current implementation is a little barebones, but perhaps it could later evolve into much more animated and dynamic content instead of just artworks with links to the content shown. Maybe Netflix could one day allow users to post entire snippets or scenes to entice a person's followers to start binge-watching too. More importantly, it could be a good way of enticing new subscribers.
"We're always on the lookout for ways to make it easier for members to share the Netflix titles they're obsessing about and help them discover something new to watch," said Netflix in reference to the launch of the new feature.
Thoughts? As always, feel free to sound off in the comments section below!