OnePlus wants everyone to know that the OnePlus 7 Pro won't have a notch or bezel, among other things.
One of the most effective ways to spread the word is to take out an ad, and the Chinese smartphone maker did just that.
'Features' The OnePlus 7 Pro Won't Have
As reported earlier by Android Police, a Twitter user who goes by the name @david_nyc posted a OnePlus 7 Pro ad in The New York Times.
Yes Virginia, if it's in The New York Times, it's got to be true. Welcome to the world, One Plus! pic.twitter.com/leKjS801dN — Dave nyc (@david_nyc) April 29, 2019
It says a lot of things, particularly what the phone won't have. The highlights include the "no bezel" and "no notch" lines, and that's good news for those who don't love, say, Samsung's Infinity-O Display, which is really a hole-punch cutout on the screen.
The ad continues that the device isn't coming with bells and whistles, which only "makes noise," the company said when it teased its triple-camera setup. It also says that there won't be any "bloatware" or "app lag" either. After all, it's going to be "fast and smooth," according to OnePlus CEO Pete Lau, who emphasized it would be really "smooth."
On an interesting note, it also mentions that it won't have "random music." This could be aimed at Apple when it gave iTunes users a copy of U2's "Songs of Innocence" regardless of whether they wanted it or not back during the launch of the iPhone 6 in September 2014.
Also, there's the bit about "no $2,000 price tag." That could be referring to the roughly $2,600 Huawei Mate X and the $1,980 Galaxy Fold, the foldable phone from Samsung that's been facing one problem after another.
OnePlus USA also tweeted another ad that featured what seems to blueprints of the phone. Notably, it included what could be a pop-up front-facing camera, the likes of which has been seen in leaked renders before (pictured above).
No bells and whistles. No bezel. No notch. Just a better phone. Now that's newsworthy.@nytimes pic.twitter.com/85DgxLG7YN — OnePlus USA (@OnePlus_USA) April 29, 2019
Upping Its Marketing Game
From the look of things, OnePlus is spending a lot in getting the word out about what the OnePlus 7 Pro won't have. According to the rates (PDF) of The New York Times, one full-page ad costs $179,029, and an international add-on to include Europe, the Middle East, Africa, and Asia in the mix costs $75,029. Those are only the basic prices too, as they are subject to change depending on factors such as order volume, color, and the like.
At that, the company seems to be getting serious about promoting the OnePlus 7 Pro, since they did purchase at least four ad spaces.
For those who don't know, the phone is set to be unveiled on May 14 at Pier 94 in New York.