Tinder is exploring a more lightweight version of its main app aimed at developing countries where high-speed internet isn't always available.
The app will officially be called "Tinder Lite," similar to other Lite apps in the market, an will aim to address the needs of users in places where factors such as data usage, bandwidth, and storage space are pressing concerns.
Many companies offer Lite versions of their apps, the most significant of which is Facebook, which has lightweight counterparts to the main Facebook app, Messenger, and Instagram. All these have a reduced set of features, a simpler aesthetic, and minimal data usage.
Tinder believes it's time for it to launch its own Lite app as well, as TechCrunch reports. Although the company doesn't share exactly how many people use the app, Tinder averaged 4.7 million subscribers in Q1, up from 1.3 million year-over-year. What's more, BBC estimated back in 2017 that Tinder had around 57 million total monthly active users.
Tinder's parent company Match Group announced its plans for this Lite version during an earnings call with investors. It failed to specify a release date, but CEO Mandy Ginsberg confirmed that the app is launching soon.
Ginsberg specified the promise of Southeast Asian markets when discussing Tinder Lite. She noted that there, internet penetration had increased by almost 15 percent over the past five years, making it a key area to pursue.
"Tinder Lite will be a smaller app to download. It will take less space on your phone, making Tinder more effective, even in more remote areas or regions. And keep in mind, these are regions where data usage still comes at a premium."
Tinder Lite: What Features Would Be Removed?
Obviously, Tinder Lite will not get some of the features the main app has. But most likely it'll have Tinder's core functions and experiences, such as swiping and matches. It might even get features such as Super Like, an important but not really crucial feature of the dating app The company has yet to specify what features Tinder Lite will and will not have, or if it would remove any at all.
Dating apps have grown in popularity in recent years, and Tinder is perhaps the best-known and most-used of them all. Moving into developing markets with a slimmed-down version is a smart move to collect more patrons. There's no telling if this endeavor will be successful, of course. But in any case, make sure to check back with Tech Times as we learn more about Tinder's plans. If you have anything to share, feel free to sound them off in the comments section below!