Hershey's is stepping up its fun, playful side by featuring emojis in their classic chocolate bars.
For the first time in history, the brand is set to redesign its original milk chocolate bars in honor of America's love for emojis. The change comes after 125 years of the company sticking to its classic design.
What's In A (New) Bar
The new Hershey's Milk Chocolate Emoji Bars will showcase 25 different emojis across six packaging designs.
Each emoji chocolate bar represents an emotion. With this, the company hopes their consumers will use it to design, collect, share, and of course, eat.
The new bars will be released for a limited time only, and will be available both in standard and snack size packaging.
The standard size bar, which is 1.55 oz., has a suggested retail price of $0.99. The snack size bag, which weighs 9.45 oz., retails at $4.09.
Purpose Behind Emojis
Hershey's did not just create the emoji chocolate bars for the fad. There is a deeper and more meaningful purpose behind the campaign.
The final set of emojis that made the cut was deliberately picked by parents and kids. Each emoji features meanings that will help start a conversation, whether at school, in the playground, or elsewhere.
Research finds that 87 percent of kids would want to share the emoji chocolate bars to others. The release of the bars is expected in summer and at the helm of back-to-school season, while supplies last.
"Our classic Hershey's bars were made to be shared with others," says Kriston Ohm, Hershey's senior manager. She adds that the company hopes that the new product will help inspire kids and parents to share a chocolate emoji, and build new connections.
Hershey's company was first built in 1909 by its founder Milton Hershey. Since then, the brand aims to help children succeed.