The online marketing arena is fiercely competitive. Companies routinely jockey for position to gain an edge over one another. The paradigm shift from print media advertisements to online media has been ably assisted by social media.
Provided advertisers are able to effectively leverage their social media profiles, it is possible to enjoy increased stickiness, less bounce, greater CTAs, and higher conversion rates. To this end, entrepreneurs like Tal Melenboim are always looking to push the envelope and develop innovative new technological solutions.
Tal has been hard at work behind-the-scenes crafting visionary technologies to assist companies in their proverbial quest for the"Holy Grail" of advertising gold. As an entrepreneur, Tal seeks visionary solutions to marketing challenges. Over the years, he has patented eight applications in the United States, all of which have invariably led him to his latest influencer marketing project: Zoe Dvir.
Digital Influencer Marketing with Zoe Dvir
Influencer marketing has become a popular advertising solution to companies seeking to create the ideal persona for their goods and services. Zoe Dvir is one such digital influencer avatar that uses algorithmic code to create the perfect avatar for a company's needs. After the artistic renderings have been completed, Zoe Dvir is the "face" of the company's target market and she epitomizes the overall audience.
Zoedvir is the latest product of Melenboim's marketing agency. This start-up utilizes proprietary virtual technology to create a tailored marketing campaign for individual clients. The technology behind this business model allows Tal and his team to use a virtual Instagram model as a marketing system for maximum user engagement. Consider the world-famous Lil Miquela, which gained 1.5 million Instagram followers with higher levels of engagement than authentic human models (1.77 percent versus 1.39 percent).
A fully comprehensive workup is conducted of the company's target market, demographics, product preferences, and other important criteria to create the ideal virtual Instagram model for marketing purposes. The objective is to target a company's clientele as effectively and accurately as possible with virtual models and tailored marketing campaigns.
The current business model creates leading avatars for different brands across multiple industries. These avatars are part of a long-term development strategy to bring cutting-edge technological innovation to the advertising arena. Melenboim and Dan Edry co-founded this start-up and it is proving to be a game changer in terms of how companies approach their clientele.
Much of what takes place in the virtual world is tailored to perfection, and marketing campaigns are now using this type of digital technology to create virtual, 3D renderings of the precise demographics needed by companies to reach an increasing number of users.
Influencer marketing is increasing, and global spending is estimated to top $8 billion by 2020 on the proviso of $5 CPM. The future of digital marketing is being shaped by the brains trust behind each of these ambitious campaigns. Influencer marketing gurus are burning the candle at both ends to bring a new age of marketing to the scene for businesses everywhere.
Consumer Digital Technologist
As a deep learning advocate and computer whiz, Tal is always tinkering with technology to provide optimal solutions to complex challenges. He regularly talks with investors and app developers eager to learn about the latest innovative technology. The objective in all instances is to grow market share by adopting smart technology that understands the connection between machine and human interaction.
Consumer digital technology is a rapidly evolving arena populated with some of the brightest minds in the business. Tal is one of a handful of experts who brings deep insights to the fore with a focus on artificial intelligence, virtual reality, and augmented reality solutions. Dubbed the "tech field of dreams," these fertile hubs of creative energy are enjoying strong input from Silicon Valley aficionados.
Patented Apps And New Initiatives
As the inventor of multiple patents, Tal's work bears the US Patent & Trademark Office stamp on scores of solutions. These include various systems designed to auto-play video content with multiple frames on webpages viewed on mobile devices, systems allowing for the delivery of video clips in the form of animated gif files via email messaging over networks, and systems that are configured to display video clips on user devices, among others.
These systems and methods for displaying video content have proven to be winning solutions in the tech industry. With patents approved from 2016 through 2018, inventor Tal Melenboim has carved a name for himself in the technology arena. Featured on TV, print and online media, his digital solutions are viable solutions for businesses looking for a kicker. Zoe Dvir acts as the link between companies and their clients, and she's already generating pull with audiences.
