In a world where the digital landscape is continually evolving, there's no such thing as a set it and forget it in tech. Today's IT leaders are increasingly offering their customers additional value in the form of professional services that allow them to get the most out of their investments. Whether you're a value-added reseller or a managed service provider, it's up to you to constantly upgrade and evolve your offerings to suit your target audience. Paying attention to the kind of support that your customers need ensure that you can stay one step ahead of the competition and earn your customer's loyalty. So, how do you deliver this additional value?

Start with Reporting

As a service provider, it's crucial that you can show your customers what they're paying you for on a regular basis. Your clients want to see evidence that they're getting genuine value from you. That means seeing reports complete with graphs and charts. A transparent reporting strategy which includes insights into every win and loss that you've helped your customers achieve provides various benefits. First, these analytics demonstrate honesty and authenticity to prospects. Clients today want to interact with businesses that they know they can trust. Secondly, if you're doing the right work, it should be clear to see that the right metrics and KPIs are improving over time. This provides clear evidence of your value. 

Invest in RMM Technology

Remote monitoring and management, or rmm tools are gaining popularity rapidly these days, as business leaders strive to capture the loyalty of their clientele. The right tools from this arena help IT leaders to quickly identify and address any possible system failures or security issues before they lead to costly breaches or downtime. The right solutions offer a complete end-to-end overview of everything that's happening within a client's technology stack. This means that companies can deliver preventative maintenance and support that keeps their customers up and running. The more you can help your clients avoid disaster, the more likely it is that they'll want to stick with you. Show your customers that you're putting the needs of their company or operations first. 

Establish Service Level Agreements

Finally, when you're trying to attract as much business to your venture as possible, it's tempting to promise the moon to everyone your team speaks to. Unfortunately, today's buyers want realistic ideas of what they can really expect - not false promises. IT resellers and managed service providers can provide an insight into the kind of SLA's (service level agreements) that are genuinely achievable. If you're not able to offer the kind of SLA's that your competitors can provide, then it might be time to take a closer look at your internal processes and databases and figure out why that is. With a little luck, your SLA's will show your clients what they can expect and provide them with another reason to trust you. As the quality of your equipment improves, and the technology you have becomes more resilient, you can even reward your customers with more competitive SLA's.