LG has made its debut in the wearable technology market with the launch of the Lifeband Touch at the 2014 International CES.
LG Lifeband Touch is a smart activity tracker, which is compatible with heart rate monitors (HRM) as well as smartphones. Once connected to a smartphones, the Lifeband Touch can transmit data to the LG Fitness app, or even to third-party apps such as MyFitnessPal, Runkeeper or MapMyFitness.
LG has also launched Heart Rate Earphones that can wirelessly link to the LG Lifeband Touch.
"We wanted to introduce wearable fitness products that met the expectations of today's tech savvy consumers and brought something new to the table, which in our case meant exceptional design, comfort and functionality," said Jim Clayton, executive vice president of LG's New Business Division in the Home Entertainment Company.
"The uniqueness of our wearable devices is that they weren't just designed for exercise butalso for day-to-day use in the office or around the home. With Lifeband Touch, you can get call and text notifications sent from your smartphone while the Heart Rate Earphones are perfectly happy playing back music all day even when you're not exercising. These are much more than just fitness devices," added Clayton.
The wearable technology market is growing with many companies launching their products. To take advantage of the growing demand, LG has designed the Lifeband Touch in a way that will offer both comfort and style to its users.
The Lifeband Touch features a touch OLED panel, which displays time, biometrics, incoming calls and music controls. The gadget has a built-in 3-axis accelerometer and altimeter, which accurately measures key performance indicators of its user such as distance, speed, number of steps, calories consumed and projected pace. Users can get all these information just with a swipe of a finger on the display of the latest LG wristband.
Customers can also connect their Lifeband Touch wirelessly via Bluetooth to transmit data to a smartphone or even receive data from third-party devices such the Heart Rate Earphones.
This is not the first time that LG has showcased its wearable gadget. The South Korean company displayed the Smart Activity Tracker at the 2013 International CES and said that the product will reach shelves in summer 2013, but the company failed to keep its promise.
However, the company has now announced that the Lifeband Touch and the Heart Rate Earphones will be available in the U.S. in the fall of 2014. The company did not reveal the price tag of its latest wearable gadgets.